Protecting your personal details on our website.

Last updated: 9th February 2024

Where Bluebirds Fly Ltd, whose place of business is Where Bluebirds Fly, 5 Elcock House, 39 Hospital Fields Road, York, YO10 4DZ, UK, knows that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This notice describes our privacy policy and forms part of our website terms and conditions (‘Website Terms’).

This policy covers information regarding the General Data Protection Regulation (GDPR) which is the European Union (EU) privacy law affecting businesses from May 25th 2018.

This law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:

1. Consent Collecting and processing your personal data for a specific purpose with your consent, for example when you subscribe to our newsletter.

2. Contractual Obligations Using personal data to meet a contractual obligation, an example would be using the address that you gave to us to send your order.

3. Legal Compliance Passing on data because the law requires us to do so, an example would be in the case of fraud

4. Legitimate interest Collecting data as a part of running our business and to explore our legitimate interests without impacting your rights, freedom or interests, An example of this would be using the data collected from our website to develop new products or make improvements and changes to our services in response to customer feedback.

By accepting our Website Terms or by visiting (‘the Website’) you are accepting and consenting to the practices described in this Privacy Policy.

The Website is brought to you by Where Bluebirds Fly Ltd, Company Number: 13037917. Where Bluebirds Fly Ltd believes it is important to protect your Personal Data (as defined in the Data Protection Act 1998) and we are committed to giving you a personalised service that meets your needs in a way that also protects your privacy. This policy explains how we may collect Personal Data about you. It also explains some of the security measures we take to protect your Personal Data, and tells you certain things we will do and not do. You should read this policy in conjunction with the Website Terms.

When we first obtain Personal Data from you, or when you take a new service or product from us, we will give you the opportunity to tell us if you do or do not want to receive information from us about other services or products (as applicable). You can normally do this by ticking a box on an application form or contract.

You may change your mind at any time by emailing us at

1.Collecting Information

We may collect Personal Data about you from a number of sources, including the following:

1.1 From you when you agree to take a service or product from us, in which case this may include your contact details, how you will pay for the product or service and your bank details.

1.2 From you when you contact us with an enquiry or in response to a communication from us, in which case, this may tell us something about how you use our services.

2. Using Your Personal Information

2.1 Personal Data about our customers is an important part of our business and we shall only use your Personal Data for the following purposes and shall not keep such Personal Data longer than is necessary to fulfil these purposes:

2.1.1 To help us to identify you when you contact us.

2.1.2 To help us to identify accounts, services and/or products which you could have from us or selected partners from time to time. We may do this by automatic means using a scoring system, which uses the Personal Data you have provided and/or any information we hold about you and Personal Data from third party agencies (including credit reference agencies).

2.1.3 To help us to administer and to contact you about improved administration of any accounts, services and products we have provided before, do provide now or will or may provide in the future.

2.1.4 To allow us to carry out marketing analysis and customer profiling (including with transactional information), conduct research, including creating statistical and testing information.

2.1.5 To help to prevent and detect fraud or loss.

2.1.6 To allow us to contact you in any way (including mail, email, telephone, visit, text or multimedia messages) about products and services offered by us where these products are similar to those you have already purchased from us, You were given the opportunity to opt out of being contacted by us at the time your Personal Information was originally collected by us and at the time of our subsequent communications with you, and you have not opted out of us contacting you.

2.1.7 To allow us to contact you in any way (including mail, email, telephone, visit, text or multimedia messages) about products and services offered by us and selected partners where you have expressly consented to us doing so.

2.1.8 To keep you up to date with our member benefit scheme ‘Bird Days’ under which, as part of your membership benefits, we will give you membership information and details of discounts and offers we negotiate from time to time on behalf of our members. If you do not wish to receive this benefit, please write to our Data Protection Manager at the address given in clause 6.1 below.

2.1.9 We may monitor and record communications with you (including phone conversations and emails) for quality assurance and compliance.

2.1.10 We may check your details with fraud prevention agencies. If you provide false or inaccurate information and we suspect fraud, we will record this.

2.2 We will not disclose your Personal Data to any third party except in accordance with this Privacy Policy.

2.3 We may allow other people and organisations to use Personal Data we hold about you in the following circumstances: 2.3.1 If we, or substantially all of our assets, are acquired or are in the process of being acquired by a third party, in which case Personal Data held by us, about our customers, will be one of the transferred assets. 2.3.2If we have been legitimately asked to provide information for legal or regulatory purposes or as part of legal proceedings or prospective legal proceedings. 2.3.3We employ companies and individuals to perform functions on our behalf and we may disclose your Personal Data to these parties for the purposes set out in clause 2.1 or, for example, for fulfilling orders, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analysing data, providing marketing assistance, providing search results and links (including paid listings and links) and providing customer service. Those parties are bound by strict contractual provisions with us and only have access to Personal Data needed to perform their functions, and may not use it for other purposes. Further, they must process the Personal Data in accordance with this Privacy Policy and as permitted by the Data Protection Act 1998. From time to time, these other people and organisations to whom we may pass your Personal Data may be outside the European Economic Area. We will take all steps reasonably necessary to ensure that your Personal Data is treated securely and in accordance with this Privacy Policy, General Data Protection Regulation (GDPR) and the Data Protection Act 1998.

2.4 Where you give us Personal Data on behalf of someone else, you confirm that you have provided them with the information set out in this Privacy Policy and that they have not objected to such use of their Personal Data.

3 Protecting Information

We have strict security measures to protect Personal Data.

3.1 We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.

3.2We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.

3.3We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.

3.4It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when you finish using a shared computer.

4 The internet

4.1 If you communicate with us using the internet, we may occasionally email you about our services and products. When you first give us Personal Data through the Website, we will normally give you the opportunity to say whether you would prefer us not to contact you by email. You can also always send us an email (at the address set out below) at any time if you change your mind.

4.2 Please remember that communications over the internet, such as emails and webmails (messages sent through a website), are not secure unless they have been encrypted. Your communications may go through a number of countries before they are delivered – this is the nature of the internet. We cannot accept responsibility for any unauthorised access or loss of Personal Data that is beyond our control.

5 Links

5.1 The Website may include third-party advertising and links to other websites. We do not provide any personally identifiable customer Personal Data to these advertisers or third-party websites.

5.2 These third-party websites and advertisers, or internet advertising companies working on their behalf, sometimes use technology to send (or ‘serve’) the advertisements that appear on the Website directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalise advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party websites are not covered by this Privacy Policy. Please contact them directly for more information about their privacy practices. In addition, the Network Advertising Initiative offers useful information about internet advertising companies (also called ‘ad networks’ or ‘network advertisers’), including information about how to opt-out of their information collection.

5.3 We exclude all liability for loss that you may incur when using these third party websites.

6 In Summary

Times when we collect your data:

  • When you create an account with us or shop through our website- by logging in to your online account or when you checkout as a guest.
  • When you engage with us or make contact with us on social media, via email or telephone.
  • When you enter prize draws or competitions.
  • When you sign up and opt in to our newsletter.

What data we may hold:

 Your name, billing/delivery address, orders and receipts, payment information, email and telephone number, we will collect these when you place an order with us.

Details of your visits to our website and which site you came from to ours and information gathered by the use of cookies in your web browser, including information about your internet connection and browser as well as the country where your computer is located, the web pages viewed during your visit and any search terms you entered. For further information on this view our cookie policy.

Social media information which is public such as your name, location, past interactions with us through those channels, we may collect this information when you make contact or engage with us on social media, example of how you may engage with us are: likes, comments, follows, shares, tags as well as direct messages, private messages and review.

How we use your data:

We use your data to fulfil any orders you have made through our online channels, including processing refunds when needed.

To contact you with anything required by law- for example product recalls, or to provide information to third party only when required to do so by law

To contact you if we need to clarify anything prior to sending out your order.

We may use your data to help us to launch new products and improvements to our website, (legitimate business interests)

We also use the information you provide to us to respond to any contact you make with us

When you have given us consent we will email you or send via post any product updates, discounts, competitions, free gifts and relevant business information

Protecting your data

Our website uses ‘https’ technology and credit card information information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption.

We take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

How long you data is held:

We will only keep your data for as long as is necessary for the purpose for which it was collected after which it will be deleted or be kept anomalously for analysis of statistics.

Data Sharing

We will never sell or unnecessarily share your data.

Reasons for sharing your data include to send an order through the post, when requested by law, to send out email using a third party system, data may also be collected by third parties that we work with to offer our services, we will list them below in case you wish to view their privacy policies:

  • Google
  • Bing
  • Gmail (Google Mail)
  • Mailchimp
  • Royal Mail
  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • Stripe
  • Apple Pay
  • PayPal
  • Wiremo
  • Woocommerce
  • WordPress

You have the right to request:

Access to and a copy of personal data we hold about you, free of charge and the correction of your personal data when incorrect, out of date or incomplete by contacting

That we stop using your personal data for direct marketing (for example through emails).

That we stop any consent-based processing of your personal data after you withdraw that consent, (for example ,when we use your email address to respond to a correspondence that you have sent to us or processing the information you provided to us when signing to our newsletter)

You have the right to change your mind at any time and withdraw any consent that you have provided to us.

7 Further Information

7.1 If you would like any more information or you have any comments about our Privacy Policy, please either write to us at Data Protection Manager, Where Bluebirds Fly Ltd. Where Bluebirds Fly, 5 Elcock House, 39 Hospital Fields Road, York, YO10 4DZ or email us at

7.2 We may amend this Privacy Policy from time to time without notice to you, in which case, we will publish the amended version on the Website. You confirm that we shall not be liable to you or any third party for any change to this Privacy Policy from time to time. It is your responsibility to check regularly to determine whether this Privacy Policy has changed.

7.3 You can ask us for a copy of this Privacy Policy and of any amended Privacy Policy by writing to the above address or by emailing us at This Privacy Policy applies to Personal Data we hold about individuals. It does not apply to information we hold about companies and other organisations.

7.4 If you would like access to the Personal Data that we hold about you, you can do this by emailing us at or writing to us at the address noted above.

7.5 We aim to keep the Personal Data we hold about you accurate and up to date. If you tell us that we are holding any inaccurate Personal Data about you, we will delete it or correct it promptly. Please email us at or write to us at the address above to update your Personal Data.